Honasa Consumer, the parent company of Mamaearth, has entered into a significant collaboration with Apollo Pharmacy. As per an official announcement made on Tuesday, this partnership aims to offer Honasa Consumer’s range of personal care and baby care products at various Apollo Pharmacy stores.
Varun Alagh, Co-Founder and CEO, Honasa Consumer, said, “This agreement is an extension of our endeavor to make safe and natural products accessible to consumers across India. With Apollo Pharmacy’s extensive retail network, we can now reach even more consumers who prioritize clean and sustainable beauty and personal care products.”
According to the release, the brand’s products were made available in over 5,000 Apollo Pharmacy stores in August 2023, significantly broadening the brand’s presence and accessibility to consumers across the nation.
Madhava Krishna, Business Head, Apollo Pharmacy commented, “We saw demand for Mamaearth at our stores and since the launch, we have seen an increase in the uptake of the brand across all locations. We see potential in the partnership and we believe that the business will continue to grow.”