Magicpin, a hyperlocal e-commerce company, announced on Friday that it has teamed up with the government-supported NCCF to offer groceries such as onions and pulses at affordable prices through the Open Network for Digital Commerce (ONDC).
This partnership comes after magicpin’s previous collaboration with the National Cooperative Consumers Federation of India (NCCF), where they sold tomatoes at INR 70 per kilogram when market prices were exceeding INR 100 per kilogram.
“We are thrilled to continue our partnership with NCCF and leverage ONDC to serve the community by making essential commodities easily accessible,” magicpin said, adding, “we’re committed to ONDC’s mission to democratise the e-commerce system.”
Under the new arrangement, magicpin has introduced the sale of Chana Dal at INR 120 per kilogram and onions at INR 50 for 2 kilograms, extending its services to over 100 pin code areas within the National Capital Region (NCR).
Initially, this service is accessible to residents of Gurugram and Delhi.
“This sale will be further extended to over 10 cities in a phased manner. In line with the government’s mission to utilise the potential of digital platforms and bolster e-commerce accessibility, magicpin, acting as the buyer app, will facilitate the purchase of 2 kg of Chana Dal at INR 120 plus delivery charges and 2 kg of onions at INR 50 plus delivery charges,” the statement said.
As part of the collaboration, magicpin will take on various responsibilities, including establishing the catalog, determining pricing, allocating margins, communicating delivery schedules and messages, formulating return policies and procedures for non-delivery with other buyer apps, and managing coordination with third-party logistics for order dispatch and handling.
Orders submitted prior to 3 pm will be delivered on the following day, while those placed after 3 pm will be delivered two days later. The delivery of the order will be finalized within a 48-hour timeframe, as per the statement.