SALT, a high-end oral care and hygiene company specializing in premium luxury products, recently secured an undisclosed amount in its pre-seed funding round, with support from angel investor Dr. Viraj Doshi and additional backers. The company’s current valuation stands at approximately INR 18 crore.
The funds will be allocated for the purposes of enhancing product development, exploring innovative marketing strategies, and conducting comprehensive market analysis.
Viraj Kapur, Co-Founder, SALT, said “Our pre-Seed funds are guiding us towards a future where innovation and sustainability merge seamlessly. We’re allocating resources strategically, not only for manufacturing excellence but also for the dynamic world of marketing automation.”
Salt Oral Care, a premium dental care company, is dedicated to transforming dental care into an act of self-love. The company is excited to continue its journey as a “care partner” for individuals seeking to enhance their oral hygiene experience with the help of this support.
“We are futuristic craftsmen, committed to leaving an impeccable legacy for our planet and people. When you choose our brand, you’re joining a movement dedicated to making the world a brighter, healthier, and a more sustainable place. Together, we’re crafting a future where every brush, every smile, and every choice makes a meaningful impact,” said Karanraj Kohli, Co-Founder, SALT.
Karanraj Kohli and Viraj Kapur, Co-Founders of the Bollywood and television production company SALT, emphasize that their range of products is crafted using meticulously chosen, all-natural ingredients to nurture and elevate smiles.
“As a seasoned orthodontist, what captivated me about investing in this oral health care brand beyond its innovation, is its unwavering commitment to purity and sustainability. With a fusion of advanced science, innovative technology, and the brands’ dedication to being SLS, paraben, toxic, triclosan and peroxide free, this brand is at the forefront of redefining the standards of oral care. It’s a testament to a healthier and more conscious future for oral care.” said Dr Viraj Doshi, Lead Investor.