Demi-fine jewellery brand Flourish by Gunjan Jain has ventured into Mumbai with its first retail store, House of Flourish, situated on Waterfield Road in Bandra, as announced in a press release on Tuesday.
Spanning 450 square feet, the recently inaugurated store showcases a variety of meticulously handcrafted jewellery pieces crafted from 18k gold and sterling silver. The collection features synthetic emeralds, solitaires, cubic zirconia, Swarovski stones, and moissanites, all sourced from international origins.
The price range for the products falls between INR 5,000 and INR 150,000.
“We are excited to introduce the people of Mumbai to our exquisite demi-fine jewellery that blends luxury and affordability. Our Bandra store is designed to cater to free-spirited, well-travelled sophisticated women/customers who never compromise on quality in their quest for elegance,” said Gunjan Jain, Founder of Flourish.
“In our Bandra store, where every shade of blue dances with the purity of white, creating an ambience that whispers luxury and royalty. For those wondering, ‘Why Blue?’ Our store is themed to reflect gender neutrality. We are open to anyone who likes to define their style without boundaries – men, women and children alike,” Jain added.
Established in 2021, Flourish by Gunjan Jain inaugurated its flagship store in Kolkata in 2022. In addition to its physical stores, the brand broadens its presence through its official website. Moving forward, the brand is poised for international expansion and intends to enter global markets, commencing next year.