LT Foods, an Indian-origin global FMCG company with a history spanning over 70 years, has expanded its range of Super Food products by launching ‘Daawat Quick Cooking Red Rice,’ targeting health-conscious consumers.
The recently introduced Super Food is not just rich in phytonutrients but also features a significant fiber content, offering a multitude of health benefits. What’s especially noteworthy, in response to changing consumer preferences for convenient cooking solutions, ‘Daawat Quick Cooking Red Rice’ can be ready in just 15 minutes. Presented in a collectible and reusable tin packaging, it is conveniently offered in 1 kg packs.
For those focused on their health, this Super Food is available for purchase on major e-commerce platforms such as Amazon and Big Basket, as well as at modern retail stores. ‘Daawat Quick Cooking Red Rice’ is currently accessible in Delhi, Haryana, Uttar Pradesh (U.P.), Maharashtra, Gujarat, Telangana, West Bengal, Andhra Pradesh, Karnataka, and Tamil Nadu.
This recent addition to the lineup, ‘Daawat Quick Cooking Red Rice,’ represents an expansion of LT Foods’ Super Food portfolio. Before this introduction, the company successfully launched ‘Daawat Quick Cooking Black Rice,’ which received positive feedback from consumers. Packaged in 1 kg collectible and reusable tins, ‘Daawat Quick Cooking Black Rice’ is available through e-commerce platforms, modern retail, and general trade. This variety has a mild and nutty flavor that enhances culinary creations, is rich in antioxidants, boasts a low glycemic index, and cooks in just 15 minutes.
Ritesh Arora, CEO, India Business and Far East, LT Foods Ltd said, “We, at LT Foods, are committed to providing healthy food options to the consumers. While solidifying our position further in the core Basmati and Specialty Rice segment, we diversified and forayed into the Convenience and Health segment more than a decade ago by launching Daawat Quick Cooking Brown Rice, which has maintained its leadership position to date. Building on it, the company launched Daawat Sehat, an iron and vitamin–fortified rice, which has also been well-received by consumers. With the launch of ‘Daawat Quick Cooking Red Rice’ we have reinforced our tryst with health as a segment.”
K. Ganapathy Subramaniam, Head of Marketing, LT Foods Ltd said, “To boost our health portfolio, we launched a Super Food range aimed towards consumers at large but to particularly appeal to the health conscious consumers who are willing to expand their food repertoire for a better tomorrow. Our latest Super Food, ‘Daawat® Quick Cooking Red Rice’ reflects our commitment of providing a wholesome, nutritious food to enhance the well-being of our consumers. We believe that by introducing Red Rice, we are not only providing a healthy alternative but also opening up new avenues for culinary exploration. Its versatility in various cuisines and dishes makes it an exciting addition to any kitchen.”
Red Rice stands out for its elevated levels of iron and magnesium, which play a vital role in enhancing overall well-being. By mitigating potential risks tied to lifestyle-related ailments like cardiovascular and respiratory conditions, it significantly improves the quality of life. Moreover, Red Rice aids in digestion and provides essential support for maintaining healthy bones.