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Thursday, November 28, 2024

Lost Sheep Coffee unveils fully traceable RTD iced coffee range

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Lost Sheep Coffee, a UK-based coffee roaster, has introduced a new line of barista-quality, specialty grade RTD canned iced coffees.

Available in two flavors, mocha and latte, these milk-based iced coffees feature Lost Sheep Coffee’s signature Get To The Hopper blend. Crafted from beans sourced from Paranaiba, Brazil, and Huila, Colombia, these beans undergo hand-roasting at the brand’s Whitstable-based roastery. The result is a rich and creamy concoction with notes of chocolate and caramel.

Both beverages are crafted with skimmed milk, ensuring they contain fewer than 85 calories per can, catering to the increasing consumer preference for lighter choices. Additionally, they boast traceability from ‘farm to can’, meeting the demand for transparency and accountability in sourcing.

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Stuart Wilson, the creator of Lost Sheep Coffee, remarked, “As Gen Z consumers show a preference for ready-to-drink coffee over hot brews, the category is vibrant. However, currently in the UK, no other brand offers ‘farm-to-can’ traceable, specialty-grade beans in a milk-based ready-to-drink coffee format.”

He further elaborated, stating, “While numerous ready-to-drink coffee offerings rely on instant coffee, ours stands out with its use of specialty-grade coffee beans, the pinnacle of quality globally. Sourced meticulously, our beans hail from Paranaiba, Brazil, cultivated at an elevation of 1100 meters above sea level, alongside carefully selected beans from Huila, Colombia, grown at altitudes ranging from 1500 to 2000 meters.”

“In the ready-to-drink market, this degree of traceability sets us apart, positioning us perfectly to revolutionize the category with a novel, specialty-grade product that is both innovative and competitively priced.”

Wilson clarified that, considering 35% of consumers express interest in RTD coffee offering functional benefits, the brand anticipates expanding the range to include products fortified with added protein and vitamins within the upcoming months.

The RTD iced coffees can be found at numerous UK retailers, priced at an RRP of £2.20 per can.

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SnackTeam
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