Livpure has reported a groundbreaking 70% growth in the E-commerce sector during the first six months of FY 24, solidifying its position as a premier choice among the top-branded water purifiers in India. This significant surge underscores Livpure’s unwavering commitment to excellence and consumer satisfaction, showcasing its resilience and resonance in the market.
During the festive season, Livpure has achieved an impressive 50 percent overall growth in the first half of the financial year, showcasing the brand’s strong presence in the market. The notable accomplishment in the E-commerce sector, encompassing Water Purifiers and Sleep-related products, emphasizes Livpure’s ability to address the changing needs of online consumers seeking quality-driven solutions.
General Trade also achieved significant success, with a robust 40 percent growth, further strengthening Livpure’s broad appeal. The Chimney range, introduced just three months ago, quickly attained a top-four position on Flipkart, highlighting its rapid acceptance among consumers. During the festive sale, Livpure secured the No. 1 volume position among branded water purifiers, emphasizing its dominant market presence and the trust consumers have in the brand.
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Rakesh Kaul, Managing Director for Livpure, stated, “The festive season has always been a crucial period for us, and this year’s outstanding 70 percent growth in the E-commerce sector validates the trust consumers place in Livpure. Our strategic focus on delivering quality water purifiers and related products has resonated well with customers, reflecting in our robust performance across multiple segments.”
Livpure’s commitment to innovation, quality, and customer satisfaction remains a driving force behind its rise in the market. As the brand widens its product portfolio and reinforces its presence across diverse channels, Livpure remains steadfast in delivering dependable water purification solutions to consumers.