Limelight Diamonds, the leading CVD diamond jewellery brand, has unveiled its second store in Kolkata within just 15 months. The new store opens in the heart of the bustling area of Kankurgachi, Kolkata. The launch of Limelight’s latest store was graced by popular Bollywood actress Adah Sharma.
This spacious 500-square-foot facility in Kankurgachi is another key milestone in Limelight’s effort to expand its footprint throughout India. Over the last two years, the brand has grown rapidly, with over ten locations and 40+ shop-in-shops in 25+ cities throughout India, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Bangalore, Chennai, & more. Limelight has quickly established itself as the leading source for solitaire jewellery, offering an exceptional variety of solitaire necklaces, bracelets and earrings that represent a seamless combination of modern technology & traditional workmanship.
The retail design of the store is meticulously crafted to reflect the brand’s ethos, embodying elegance, modernity, sustainability, and luxury. Inside, the decor is clean and minimalistic, showcasing the beauty of their lab-grown diamond jewellery. Visitors are treated to an enchanting hologram display and an immersive 3D experience, ensuring a memorable visit. Furthermore, the brand offers exceptional customer services, including design customization, Lifetime Buyback, and a 100% exchange guarantee, fostering trust and confidence among consumers.
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Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds, expresses her excitement, stating, “Receiving such fantastic customer response at our first store in Forum Mall, it was a natural decision to open a second store to expand our presence in the city. What’s even more delightful is to have our Kolkata partners (Jash Jewellers) inaugurate this second store, deepening our relationship and affirming their trust in the Brand. We anticipate that the Kankurgachi store will further solidify our presence in the city, and we eagerly anticipate achieving equal success here, while also extending our reach in the Eastern belt through our partners.”
Pankaj Jalan, the regional partner of Limelight and representative of Jash Jewellers, expressed, “This marks our second collaboration with Limelight Diamonds in Kolkata, and we couldn’t be more excited. Following the triumph of our initial store, we eagerly anticipate extending top-notch services to our customers, now in Kankurgachi as well. We are aiming to inaugurate 10 new stores in Eastern India within the upcoming year.”
Glancing at the brand’s collection, Adah Sharma remarked, “I am absolutely captivated by the store and the idea of lab-grown diamonds. Being produced in India, I believe every Indian woman would take pride in adorning these diamonds – a genuinely grand and progressive upgrade. My congratulations to team Limelight for introducing this concept to Kolkata, and I extend my best wishes to them.”
The brand’s strength is not only evident in its nationwide store presence but also reflected in consumer uptake and sales response. In FY24, Limelight achieved gross sales exceeding INR 80 Crores nationally, marking a remarkable increase of over 230% compared to the previous year. Branded sales tripled year-on-year, bolstering the company’s confidence to directly engage with customers and enhance its retail footprint. With an expanding market presence, the Brand remains committed to strengthening its customer base by offering an exquisite range of unprecedented solitaire diamond jewellery.
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