Lifestyle, the department store chain owned by Landmark Group, launched its first outlet in Aurangabad, marking the 24th addition to its portfolio in the Western region. Situated within the Prozone Mall on API Road, this new store spans across 22,000 square feet of retail area.
“We are excited to inaugurate the first Lifestyle store in Chh.Sambhaji Nagar. This is the 19th store in Maharashtra and the 112th across India. Expanding into new towns and markets is a goal for us, and this first shop in the region is a significant step forward,” said Vivek Thilakan, Senior Vice President – Operations (West) at Lifestyle International Pvt Ltd.
The new store is equipped with self-checkout options and provides an omnichannel experience, including services like ‘click and collect.’ This allows customers to shop online and collect their purchases from a Lifestyle store of their choice.
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“We have ambitious expansion strategies in place. Our goal is to open approximately 4-5 stores in Gujarat and Maharashtra during the upcoming financial year. This expansion will encompass new towns as well as additional locations within existing cities,” Thilakan further elaborated.
Lifestyle is a large-format department store offering apparel, footwear, children’s wear and toys, furniture, home furnishings, and personal grooming products. Typically, a Lifestyle store spans an area of 20,000 – 50,000 sq. ft., varying based on location and product range.
The brand showcases over 350 national and international labels, including Louis Philippe, Van Heusen, Arrow, Park Avenue, Benetton, Nike, Adidas, Allen Solly, Levis, Tommy Hilfiger, Swatch, Tissot, and Tag Heuer.
The chain marked the inauguration of its 100th store in May 2023. It aims to launch a minimum of 50 new stores over the next three to four years to enhance its retail presence in the country.
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