Levi’s, the renowned denim and lifestyle label, has unveiled its latest flagship store at Nexus Mall in Bengaluru, proudly presenting its largest mall outlet in India thus far.
Nestled in the lively heart of Koramangala, this store endeavors to enhance the denim aficionado’s journey throughout Bengaluru. Reflecting Levi’s ongoing expansion and prioritization of direct-to-consumer initiatives in India, the store is meticulously crafted to deliver a profound brand immersion, offering an extensive array of style selections and personalized services to discerning shoppers.
Expanding over an impressive 6,000 square feet of retail space, the new Levi’s outlet at Nexus Mall Koramangala embodies the brand’s cutting-edge NextGen Indigo store concept, meticulously curated to provide a sophisticated shopping milieu adorned with deep indigo walls, intuitive product placements, and inviting lounge areas. This marks a significant advancement in the store experience within Levi’s overarching Icon store format.
Catering to both men and women, the store boasts a vast array of offerings, from timeless classics like the 501 and Trucker Jacket to the latest denim lifestyle trends. For women, fashion-forward choices encompass flare, straight, and loose fits, complemented by chic tops and cropped styles.
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Meanwhile, men can explore innovations in stretch denim, relaxed jeans, as well as an assortment of cargos and chinos, paired with an eclectic selection of shirts and tees.
Moreover, the store is equipped with the iconic Levi’s Tailor Shop, providing an array of personalized services including alterations, restoration, and embellishments. Here, customers can imbue their favorite Levi’s garments with personal flair through options like embroidery, patchwork, pins, and more, thus reflecting their distinctive style and self-expression.
The launch of the Nexus Mall outlet reaffirms Levi’s dedication to broadening its reach throughout India. Complementing the expansive Brigade Road store, the largest in Asia, and the 100ft Road Indiranagar location, the Nexus Koramangala store reinforces the brand’s presence in Bengaluru. In line with Levi’s direct-to-consumer approach, this store provides customers with an immersive environment to discover the finest offerings from Levi’s.
Hiren Gor, General Manager, South Asia at Levi Strauss and Co, commented, “India holds a pivotal position in Levi Strauss and Co’s market strategy, and the unveiling of our largest mall store at Nexus Mall signifies a crucial milestone in our expansion efforts across the country. We are committed to reaching consumers wherever they shop, and this new store exemplifies our dedication to providing a destination where shoppers can engage with the Levi’s brand, encouraging authenticity and self-expression.”
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