Levi Strauss & Co, the American apparel company, has reopened its Levi’s store in Kyoto, Japan, showcasing the denim brand’s NextGen store concept.
Located in the Teramachi Kyogoku shopping district, the store exemplifies Levi’s commitment to delivering exceptional shopping experiences in premier international destinations.
The newly renovated Kyoto store now spans 570m² across four floors, marking a substantial increase from its initial footprint of 250.8m² across two floors.
This expansion enables a wider selection of products, encompassing both men’s and women’s apparel, as well as the 501 range.
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On the ground floor, the store showcases the Levi’s Tailor Shop, offering customers the opportunity to customize their purchases with embroidery, patches, pins, and fabric paneling.
Additionally, the Kyoto store offers exclusive materials and designs, including rare fabric from Chingireya and patches created by local artist Hideto Honda.
In celebration of its reopening, Levi’s is unveiling limited edition items exclusively accessible at the Kyoto location.
Among these offerings are 501 jeans featuring a design by stylist Akio Hasegawa, as well as t-shirts adorned with a 501 calligraphy print crafted by Ryusuke Arise.
Inspired by Kyoto’s vibrant cultural heritage, the store’s design incorporates lanterns sourced from Kojima Shoten and kara-kami paper from Karacho.
Levi Strauss & Co North Asia general manager David Hamaty said, “As we strive to cultivate lifelong denim fans around the world, we remain committed to bringing the best and fullest expression of the Levi’s brand to their doorstep, while delivering impactful and elevated shopping experiences that resonate with them.
“With the Kyoto store, we’ve built a unique experience representative of the culture and history of the city. We’re also bringing to life exclusive, hyperlocal customisation options that will allow shoppers to tailor their Levi’s apparel to their specific taste and expression.”
The reopening of the Levi’s store in Kyoto marks a pivotal milestone in Levi Strauss’ retail strategy in Asia.
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It underscores the company’s dedication to providing top-tier shopping experiences and connecting with consumers in the region.
In January 2024, Levi Strauss & Co commenced legal proceedings against Italian luxury brand Brunello Cucinelli, claiming trademark infringement regarding its distinctive pocket tab.