Lay’s premium range of slow-cooked kettle chips, known as Lay’s Gourmet, has appointed the ‘Nawab of Bollywood,’ Saif Ali Khan, as its brand ambassador. With his charm and flair, Saif will reinforce the notion that Lay’s Gourmet is not just an average chip but rather a delicately crafted snacking experience that should be savored.
Talking about Saif’s appointment as the brand ambassador, Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India said, “We are thrilled to welcome Saif once again as a member of the Lay’s family, this time as the face of our range of slow-cooked premium kettle chips, Lay’s Gourmet. His impeccable taste and refined choices in life make him the perfect partner to showcase the crafted experience of Lay’s Gourmet. Our new TV commercial seamlessly establishes this correlation as it gives a sneak peek into what actually defines Saif as the connoisseur of finer things. We’re confident that our fans will embrace him as the face of Lay’s Gourmet, just like they’ve been savouring the well-deserved experience and rich taste of these delightful chips.”
Sharing his excitement, celebrated actor and face of fine taste, Saif Ali Khan expressed, “My previous association with Lay’s was for many years and is very memorable to me. I am equally thrilled to rejoin the family as the first-ever brand ambassador for Lay’s Gourmet. These aren’t just chips, they’re the perfect accompaniment for moments of finesse. I am sure that the audiences will appreciate the exceptional taste and quality of Lay’s Gourmet chips, just as much as I do.”
Rajdeepak Das, CEO & Chief Creative Officer, South Asia, Leo Burnett, said, “When we think of royalty, we often associate it with opulence and grandeur. However, true royalty is characterized by a focus on quality and perfection, which is precisely what makes Lay’s Gourmet stand out. Crafted from fine ingredients, each chip is a testament to the pursuit of the best flavour and experience. And who better than the Nawab of Pataudi himself, Saif Ali Khan, who embodies the spirit of quality and sophistication, to bring alive the experience of Lays Gourmet.”
After the TV commercial launch, a comprehensive 360-degree marketing plan will be implemented, with Saif remaining a key figure in upcoming Lay’s Gourmet campaigns.