Beliv, the Latin American beverage technology company, recently secured a significant 78% ownership of High Brew, a renowned US-based brand specializing in ready-to-drink cold brew coffee.
Having a diverse portfolio of more than 40 brands and a strong market presence in 30 countries, the recent acquisition aligns perfectly with Beliv’s overarching strategy for global expansion and its unwavering commitment to consumer needs. This strategic move further solidifies Beliv’s position in the US market, where it already has a significant presence through its OCA, Güitig, Petit, and Big Easy brands.
Beliv operates in China, Europe and Latin America, offering a wide range of beverage options that include natural energy drinks, functional and carbonated waters, s well as juices and nectars. The company noted that citrus juices “holds a prominent position in Argentina, Uruguay, Chile and the Asian market”.
High Brew has established a strong foothold in the ready-to-drink cold brew coffee market. Their expertise lies in utilizing a cold extraction process, which naturally imbues the product with higher levels of antioxidants. This unique approach enhances the coffee’s original flavor profile while simultaneously reducing the typical acidity found in beverages brewed using traditional heat-based methods.
Avaialble in 8oz cans, High Brew is 100% natural, low in sugar and currently available in 11 flavours: Double Espresso, Mexican Vanilla, Dark Chocolate Mocha, Black Triple Shot, Black & Bold, Creamy Cappuccino + Protein, Nitro Caramel Cold Brew, Nitro Cold Brew, Nitro Sweet Cold Brew, Peppermint Mocha and Espresso Triple Shot.
David Smith, the Founder of High Brew, will retain ownership of the remaining 22% share of the company, alongside its current investors. However, in a new capacity, Smith will now join Beliv as a consultant, leveraging his extensive knowledge and experience in the Food & Beverage industry. His valuable insights will play a crucial role in guiding Beliv’s expanding portfolio in the years to come.
Carlos Sluman, Founder, CEO and partner of Beliv, said, “The entrepreneurial spirit is our point of connection, and we have a strong desire to build together our growth in the US, which is one of the strategic markets for the expansion of Beliv’s business. This acquisition is essential to continue developing a well-positioned and solid portfolio, backed by a consumer-centric vision.”
“With High Brew, we are adding a disruptive product in a booming category, through its distribution to 15,000 sale points in the US and the collaboration with 54 strategic partners,” he added.
High Brew Founder Smith commented, “Undoubtedly, we share the same identity, commitment and vocation,” adding that “sustainability will continue to be a differential value in the operation since High Brew needs the best beans to make the best coffee, and this means supporting all those who participate in the value chain.”