Landmark Group‘s Lifestyle department store chain is actively expanding, with plans to open its 111th store in Surat, located at Aashirwad High Street along Citylight Main Road.
Covering an expansive retail area of 22,800 square feet, this will be the company’s second store in Surat and its 23rd in the Western region.
“We are extremely delighted to launch the second Lifestyle store in Surat. This would be our fifth store in Gujarat and the 111th store in India. We believe that Surat is an evolving and promising market for fashion retail,” said Vivek Thilakan, senior vice president – operations (West) at Lifestyle International Pvt. Ltd.
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The latest store introduces self-checkout amenities and offers an omnichannel experience, incorporating features like ‘click and collect’, enabling customers to place orders online and retrieve items from a Lifestyle store of their preference.
“We have robust expansion plans. We aim to add around 4-5 stores in the coming financial year in Gujarat and Maharashtra. These will include stores in new towns as well as new catchments in existing cities,” added Thilakan.
On Thursday, Lifestyle marked the milestone of 110 stores with the launch of its latest store at Raipur City Center Pandri Mall, Chhattisgarh.
This marks the 11th outlet in Central India and the second consecutive store in Raipur within the fiscal year 2024”, said deputy general manager – operations at Lifestyle International in a LinkedIn post.
Lifestyle is a large format department store that offers a variety of products, including apparel, footwear, children’s wear and toys, furniture and home furnishings, and personal grooming items. Typically, a Lifestyle store occupies an area of 20,000 – 50,000 sq. ft., varying based on location and assortment.
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The brand showcases an extensive collection of over 350 national and international brands, featuring renowned names such as Louis Philippe, Van Heusen, Arrow, Park Avenue, Benetton, Nike, Adidas, Allen Solly, Levi’s, Tommy Hilfiger, Swatch, Tissot, and Tag Heuer.
In May 2023, the chain marked a milestone with the inauguration of its 100th store. Looking ahead, it intends to broaden its retail presence within the country by launching a minimum of 50 new stores over the next three to four years.