L’amant Café, the leading organic coffee brand from Vietnam, is poised to make its debut in the Indian market. This exciting development comes after the brand recently inked a Memorandum of Understanding (MoU) with its Indian partner, Rayanssh Impex, as they jointly embark on a mission to introduce the exquisite flavors of Vietnamese organic coffee to India.
This announcement was made during the ongoing 2023 World Coffee Conference in Bengaluru on Thursday. Additionally, L’amant Café is anticipated to inaugurate its own cafés and retail outlets in India by the end of 2025.
This partnership marks the beginning of a new venture for L’amant Café, as it ventures into the world’s largest consumer market.
L’amant Café holds the distinction of being the first Vietnamese brand to operate a coffee farm compliant with USDA organic standards set by the US Department of Agriculture. According to the company’s statement, L’amant Café sources its raw materials in accordance with various international standards, including 4C, UTZ, BRC, Japan Organic, and EU Organic.
“The Indian market holds immense potential, and we believe our unique blend of organic coffee will resonate with the discerning Indian consumer,” L’amant Café Founder Thai Nhu Hiep said.
