French casualwear giant Lacoste has entered Kerala, inaugurating its first retail store in Kochi, as announced by a company official on social media. The newly opened store is situated at Prestige Group’s Forum Mall in Maradu.
“Vanakkam Kerala! The first store of Kerala, now open at Kochi, Forum Mall,” said Abhishek Raj, chief operating officer of Lacoste India in a LinkedIn post.
The brand offers a diverse range of products, including clothing and accessories, leather goods, watches, sunglasses, perfumes, footwear, and underwear.
Lacoste began its retail operations in India in 1993 and has since established approximately 40 stores across 17 cities in the country over the course of three decades.
The company is looking to adopt a more assertive approach, with aspirations to launch approximately 50 standalone stores in the country over the next five years. Marcus Meyer, Chief Executive Officer of Lacoste for the Central and Northern European Region, shared this vision during his inaugural visit to India in an interview with IndiaRetailing.
Established in 1933 by the French tennis player René Lacoste and co-founder Andre Gillier, Lacoste is a renowned French clothing brand. It holds the distinction of being the first clothing brand globally to prominently showcase its logo on its apparel.
Presently, the company boasts a network of over 1,000 stores and 15,000 points of sale spanning 98 countries. Additionally, its products are accessible through 32 online stores worldwide.