American influencer and entrepreneur Kylie Jenner has entered the beverage alcohol market following in her sister Kendall’s footsteps with the introduction of Sprinter, a ready-to-drink (RTD) brand.
The vodka-infused soda RTD, boasting a 4.5% alcohol by volume, offers four distinct flavors: black cherry, peach, grapefruit, and lime. Its nationwide debut in the US is set for March 21st. The RTDs are available in an eight-can assortment, priced at $19.99 suggested retail price (SRP).
“Sprinter is my answer to the growing consumer demand for quality canned cocktails. We’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” Jenner said.
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According to a spokesperson for Sprinter, the main distributors for the product in the US include Reyes, Republic National Distributing Co., Breakthru, and Crescent Crown.
The beverage was crafted by Chandra Richter, the founder of Richter Beverage Solutions, a consultancy firm specializing in beverages. Richter has been appointed as Sprinter’s head of production, development, and operations. Production will take place in the US at a facility that has not been disclosed.
“It’s been such a pleasure developing Sprinter with Kylie,” Richter said. “We held numerous tastings over the past year to ensure each of our four flavours are as natural and true-to-fruit as possible.”
A spokesperson for Sprinter stated that the brand’s focus is on the US market.
Kylie’s sibling Kendall introduced a Tequila line in 2021 under her 818 Tequila brand.
Named after Kendall Jenner‘s California area code, 818 Tequila presents three variations: blanco, reposado, and añejo.
Last year, 818 Tequila expanded its reach to the UK, marking the brand’s venture into European markets.
Mike Novy, president and COO of 818 Tequila, mentioned that the company is currently focusing on exploring additional markets across Europe.
“We launched in London and we’re working our way across the UK, so we’ll continue to do that. There’s a lot of work to be done on that for sure,” Novy said.
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