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Saturday, October 5, 2024

Kraft Heinz unveils ‘Creamy Sauces’ – The first in a new lineup of rebranded sauces, spreads, and dressings

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Kraft Heinz has broadened its product lineup by launching a new collection of aiolis and sauces called Creamy Sauces.

According to the company, Creamy Sauces marks the first product line introduced as part of the new Kraft sauces rebrand, bringing together all sauces, spreads, and salad dressings under a unified family.

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The range features five flavors: Smoky Hickory Bacon aioli, Chipotle aioli, Garlic aioli, Burger aioli, and Buffalo-style mayonnaise dressing.

Kaitlin Roe, brand director for Kraft, stated, “In today’s world, we recognize that the kitchen can be intimidating for home cooks, as societal expectations often set impossibly high standards. Kraft Sauces is committed to demonstrating that you don’t need to be a professional chef to create tasty and satisfying meals.”

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“In addition to our cherished current selection, Kraft Sauces’ new Creamy Sauces range allows consumers to unleash their inner culinary creativity by bringing restaurant-caliber depth, tang, and spice straight to the fridge.”

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