Kolkata’s renowned Chinese restaurant chain, Chowman, has achieved a significant milestone by being selected as the exclusive brand from West Bengal to be featured on the highly anticipated show, ‘Brands of Tomorrow,’ set to air on Disney Hotstar.
Presented by AIL (Advaita Innovation Lab), the ‘Brands of Tomorrow’ docu-series unfolds the captivating narratives of forward-thinking Indian brands spearheading innovation. Across six compelling episodes showcased on Disney Hotstar, this series serves as a jubilant tribute to brands that are actively shaping India’s future economy through their impactful products. A celebration of their enduring legacies, the series seamlessly combines inspiration and entertainment, leaving audiences with a profound admiration for the art of innovation.
In this captivating series, Chowman’s remarkable journey takes center stage, tracing its evolution into a prominent player in the Food and Beverage industry. Debaditya Chaudhury, the visionary behind Chowman, narrates the tale of this illustrious brand that had humble beginnings. As a trailblazing establishment that made upscale dining accessible to the middle-class population of India, Chowman perfectly embodies the essence of ‘Brands of Tomorrow,’ showcasing its societal significance and transformative influence.
This recognition marks yet another achievement in Chowman’s remarkable 13-year culinary expedition, adding to its extensive list of accolades.
Suchayan Mandal, Chief Strategist of Brands of Tomorrow and Co-Founder of AIL-India, said, “When I conceived the idea of highlighting Make-in-India brands that are innovation and impact driven, it wasn’t really easy. On one hand, you have the poster boys of the Indian startup ecosystem that are doing wonders and on the other hand, you have brands that are breaking barriers but never been interpreted as “brands”. And that is where I realised the gap. We needed to showcase more brands that are born in India and make our country the global superpower. Gen Zs in India aren’t like any other generations we have seen. They are aware, conscious and all they need is a little aspiration to build big. To the Gen Zs, I present to you ‘Brands of Tomorrow’ for you to get inspired and get going.”
The first installment of ‘Brands of Tomorrow’ is poised to cast a spotlight on Chowman, positioning it as the trailblazing brand that lays the foundation for forthcoming episodes. These subsequent segments will illuminate the journeys of Zoff Spices, Freakins, Nasher Miles, Power Gummies, and Regrip. Mark your calendars for the release date: August 15th, 2023.
AIL-India (Advaita Innovation Labs) was founded on a deep-seated enthusiasm for brand storytelling and has swiftly risen to prominence as a premier brand storytelling studio in India since its inception in 2021. Against the backdrop of a post-2016 surge in innovative startups, AIL-India addresses the need for compelling narratives that forge connections between brands and their target audiences. With its headquarters situated in Kolkata and a widespread national footprint, the studio specializes in shaping brand stories and devising strategic communication strategies, catering to ambitious brands with global aspirations.