Pune-based Kisanserv is planning to expand its operations by opening 250 new retail stores across Pune and Mumbai over the next three years, thereby tripling its current footprint.
The company’s competitive edge lies in offering fresh, premium-packed fruits and vegetables at prices 15–25% lower than the market average.
Niranjan Sharma, the Founder and CEO of Kisanserv, said, “At Kisanserv, our mission is twofold: to offer consumers affordable, high-quality produce and to bolster local farmers by guaranteeing fair prices and direct sourcing.”
Within just 15 months, the company has already set up 25 stores in Pune and Mumbai. Looking forward, Niranjan Sharma has laid out a vision for the future, with plans to inaugurate an additional 250 retail outlets specializing in fruits and vegetables across Pune and Mumbai within the next three years.
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Looking ahead, Kisanserv emphasizes its ongoing commitment to upholding its reputation for excellence in product quality, affordability, and sustainability. These expansion plans are in line with the company’s vision of cultivating a sustainable and efficient urban retail ecosystem, benefiting both consumers and farmers alike.
Kisanserv highlights its transition from a technology-focused software developer to a disruptive force in the retail market, showcasing innovation as its fundamental principle. “Technology underpins all our endeavors,” remarks Praveen Tiwary, Co-founder and Chief Technology Officer at Kisanserv. “Our software enhances operations, minimizes errors, and furnishes valuable data insights, enabling us to continuously enhance our offerings and address the changing demands of our customers.”
In a time marked by growing consumer awareness, Kisanserv’s focus on ethically procured, top-tier produce at competitive rates strikes a chord with environmentally and health-conscious shoppers. The company asserts that this deliberate positioning has empowered it to seize a considerable portion of the burgeoning urban fresh produce market.
Through harnessing technology and fostering innovation, Kisanserv stands ready to reshape the urban retail terrain, offering benefits to consumers while empowering farmers throughout India. Residents of Pune and Mumbai can anticipate the advantages of Kisanserv with the imminent launch of stores across both cities!
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