Kiko Live, a Mumbai-based SaaS platform and participant in the Open Network for Digital Commerce (ONDC) seller network, has successfully processed more than 100,000 orders on the ONDC Network.
“We are pleased to see the rapid growth of Kiko Live in just two months. By ensuring high fulfilment rates and swift deliveries, it has empowered thousands of local Kirana stores to prosper in the digital economy,” commented T Koshy, Managing Director and CEO of ONDC.
Since joining the Open Network in December 2023, sellers using Kiko have experienced notable business expansion. Just three months ago, they were processing 30-40 orders per day, whereas now, Kiko Live consistently handles over 2500 orders daily.
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“We are growing quickly each month; in January 2024, we had 10,000 orders, and by February 2024, we had 40,000 orders. We aim to conclude March 2024 with more than 70,000 orders,” stated Alok Chawla, Co-Founder of Kiko Live.
“We’ve already helped retailers process over 100,000 orders on the ONDC Network and we aim to assist them in managing more than 1.5 million monthly orders by the end of FY25,” he added.
Kiko collaborates directly with Kirana stores to digitalize their operations. In India, approximately 13 million Kirana stores contribute to an annual business of over $800 billion. However, a majority of these stores lack a digital presence. These sellers still rely on orders received via phone calls and WhatsApp for their home delivery services, which account for over 10% of their business. This translates to an existing Kirana-led home delivery business worth over $80 billion, despite the emergence of Quick Commerce, as mentioned in the release.
Utilizing the ONDC Network, Kiko Live has simplified the onboarding process for small stores to start selling online. Kiko Live has achieved high fulfilment rates for retailers, with sellers currently reaching a 99% order fill rate. The platform also emphasizes a cost-effective hyperlocal fulfilment model. As a result, the order cancellation rates are below 1%, and the repeat purchase rate has surpassed 30% of all orders.
Established on 31 December 2021, the Open Network for Digital Commerce (ONDC) is a Section 8 company initiated by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India. With an emphasis on the growth of retail e-commerce penetration in India, ONDC seeks to develop a facilitative paradigm to revolutionise digital commerce.
The Kiko Live app assists local stores across various categories in establishing, managing, and expanding their online and home delivery operations. Sellers can consolidate all their current phone, WhatsApp, and other orders within the Kiko App and utilize the Kiko solution for payments and hyperlocal deliveries.
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