KFC has launched a new initiative dubbed KFC Rewards, aimed at offering points to American customers for each transaction conducted through its app or website.
The program enables customers to gather points that can be traded for free menu items from KFC’s Secret Recipe Vault.
Customers enrolled in the KFC Rewards program will earn ten points for every eligible dollar spent.
Customers have the option to redeem their points for various complimentary food rewards, such as an eight-piece Kentucky Fried Chicken Nuggets, a chicken sandwich, or a free side.
The Rewards program showcases a rotating assortment of items, guaranteeing members access to a diverse array of fresh and appealing choices.
Members of KFC Rewards will also enjoy personalized offers, potentially including discounts or complimentary items.
KFC to boost UK and Ireland operations with acquisition of 218 franchised eateries
Additionally, the program introduces rotating challenges where members can earn extra points and exclusive offers by ordering particular menu items.
Members can access their options at any time by visiting the Rewards page on the KFC app.
KFC US chief marketing officer Nick Chavez said, “Through our new loyalty programme, we will serve even more joy to our guests with incentives and special experiences that are only for our rewards members.”
Last month, KFC introduced its new Smash’d Potato Bowls in the US.
The dish features mashed potatoes alongside crispy Secret Recipe Fries, cheese sauce, bacon crumbles, and a three-cheese blend.
With a price tag of $3.49, these bowls join KFC’s menu after a successful trial in Pittsburgh last year.
Continue Exploring: KFC teams up with Dead Man’s Fingers to launch unique ’11 Herbed and Spiced Rum’
