KFC is gearing up for an expansion in the Central & Eastern Europe (CEE) region and India with plans to inaugurate significant milestone restaurants in Bucharest, Romania, and Haryana, India.
The upcoming restaurant in Bucharest will mark the brand’s 1,000th establishment in the Central and Eastern European (CEE) region. It features state-of-the-art kiosks, digitized drive-throughs, enhanced e-commerce platforms, and utilizes artificial intelligence informed by data.
KFC is striving to establish itself as the premier quick-service restaurant (QSR) brand in the Central and Eastern European (CEE) region. As a key element of its global expansion strategy, the company has set a goal to open 100 stores each year.
In India, KFC is gearing up to launch its 1,000th store, situated in the state of Haryana at DLF Cyber Hub in Gurgaon, before the end of 2023.
The Indian franchise partner, Devyani International Limited, with a partnership spanning over two decades with KFC’s parent company, Yum! Brands, will be inaugurating the 1,000th restaurant.
KFC Global CEO Sabir Sami said, “As one of the fastest-growing retail brands in the world, our growth is driven by our passion to lead with inclusivity, build with purpose, drive system sales and grow our brand in every market that we operate.
“I’m humbled by these achievements and see this as an opportunity to celebrate the incredible work of every business partner and team member as we continue to share the joy of our best-tasting fried chicken with more of the world.”
The restaurant brand has announced that it opens a new store somewhere in the world every 3.5 hours. By 2024, it aims to make an entry into its 150th country.
With a global presence, KFC presently runs over 29,000 restaurants, contributing to the creation of almost one million jobs worldwide.
KFC Global chief development officer Nivera Wallani said, “While we’re a global brand, we aim to meet the unique needs and expectations of our guests on a local level, ensuring that restaurants are designed to connect with the local community and feel paired with menus that resonate with the local culture and flavours.”