KBM Spices, a prominent player in the Indian spice industry, has recently announced that it has appointed the talented actress Parineeti Chopra as its brand ambassador. This strategic move is aimed at boosting the brand’s visibility and credibility across the country, as it plans to aggressively foray into the entire North Indian region and other parts of India.
With a strong presence in the Delhi-NCR markets, KBM Spices has already established a loyal customer base by offering high-quality spices that are rich in aroma, flavor, and nutrition. However, the company is now looking to expand its market presence beyond Delhi-NCR and into other parts of the country. By appointing Parineeti Chopra as its brand ambassador, KBM Spices hopes to leverage her popularity and connect with a larger audience.
Rupesh Aggarwal, Chief Marketing Officer and Co-owner of KBM Foods, said, “We are extremely delighted to have Parineeti Chopra onboard as our brand ambassador. She resonates with our brand values and is loved by millions across the country. We are confident that her energy and passion for life will bring a fresh perspective to our brand and help us connect with a larger audience.”
Chopra said, “I am thrilled to be a part of the KBM spices family. I understand the importance of good quality spices in cooking, and KBM spices are known for their superior quality and taste. I look forward to representing a brand that is committed to providing the best to its customers.”
Parineeti Chopra is a well-known Bollywood actress who has won several awards for her performances in movies. With her impressive acting skills and charming personality, she has captured the hearts of millions of fans across India. By associating with Parineeti Chopra, KBM Spices aims to create a strong brand image and enhance its reputation as a trusted and reliable source of high-quality spices.
In addition to appointing Parineeti Chopra as its brand ambassador, KBM Spices also plans to invest heavily in marketing and advertising campaigns to promote its products and reach a wider audience. The company is confident that with its quality products, strong brand image, and dedicated marketing efforts, it will be able to capture a significant market share and become a leading player in the Indian spice industry.