In celebration of International Men’s Day, Kalyan Jewellers has introduced its exclusive men’s jewellery line, Senhor. The launch campaign prominently features the renowned Amitabh Bachchan showcasing exquisite pieces from the newly unveiled men’s collection in a uniquely crafted presentation.
Derived from the Portuguese term for ‘sir’ or ‘gentleman,’ the Senhor collection skillfully combines contemporary style with classic design. This distinctive line caters to the modern man’s preference for meaningful accessories, effortlessly blending affordability with elegance. Positioned as an accessible range, the collection seamlessly integrates into the lifestyles of today’s consumers. It accentuates the growing trend of selecting men’s jewelry as cherished gifts, particularly during the ongoing wedding season in India.
Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “The new exclusive men’s jewellery collection redefines elegance and strength for the modern Indian male. Each design in the Senhor collection is a testament to the modern Indian male’s dynamic spirit and unique style. With an unwavering commitment to craftsmanship and quality, we continue to create timeless treasures that resonate with the bold and discerning consumer. Senhor unveils a new era of sophistication, where every piece tells a story of excellence and every jewel echoes the essence of masculinity.”
The Senhor collection showcases enduring pieces that celebrate the distinctiveness and fortitude of the modern man. It presents a varied array of textures, encompassing dual-tone elements and understated patterns. Ranging from gold to platinum, rose gold to white gold, and featuring diamond embellishments, the collection includes an assortment of neckpieces, chains, rings, and bracelets. Meticulously crafted, these designs aspire to achieve a harmonious blend of strength and style.
Guaranteeing quality and authenticity, the jewellery available at Kalyan Jewellers carries the BIS hallmark and undergoes rigorous purity testing. Customers are provided with the 4-Level Assurance Certificate, ensuring purity, complimentary lifetime maintenance, comprehensive product details, and transparent exchange and buy-back policies. This underscores the brand’s dedication to delivering the highest standards for its loyal clientele.