Jubilant FoodWorks Limited, India’s leading foodservice company, is pleased to announce the successful implementation of India’s inaugural “No Antibiotics Ever” (NAE) policy in 2023 for managing the health of poultry birds.
This groundbreaking initiative emphasizes JFL’s commitment to food safety, animal welfare, and aims to address global concerns surrounding Antimicrobial Resistance (AMR).
Since November 2017, the company has been actively engaged in crafting an antibiotics policy with the purpose of combating the improper utilization of antibiotics in the procurement of poultry.
The successful implementation of the three specified stages has prioritized ethical standards by restricting antibiotic usage to therapeutic purposes overseen by veterinarians, thereby eliminating non-therapeutic use for the promotion of growth.
“‘Jubilant for All’ represents the Company’s commitment to creating long-lasting value that delights not only our customers but all those involved in the process. As the pioneer of instituting an NAE policy in the world of QSR, moving beyond antibiotics isn’t just a policy; it’s a resounding affirmation of our values and an essential step towards delivering high-quality, safe, and ethically sourced products to our discerning consumers,” said Avinash Kant Kumar, President – Value Chain Engineering, Hong’s Kitchen, International Business and CSR- of Jubilant FoodWorks Limited.
To achieve the “No Antibiotics Ever” goal, the company has instituted a robust Surveillance and Oversight System that spans across farms, slaughterhouses, and processing facilities.
Supervised by qualified veterinarians, this comprehensive system guarantees strict adherence to the antibiotic usage policy. Furthermore, the company has achieved a noteworthy feat in ‘Farm Traceability,’ demonstrating its commitment to conscientious sourcing and vigilant product monitoring.