JoySpoon, a D2C brand specializing in mouth fresheners, also known as Mukhwas, has successfully raised INR 1.25 crore in a funding round led by 100X VC.
Gujarat-based JoySpoon offers high-quality and tastier alternatives to traditional mouth fresheners. The team has meticulously designed their product lineup to include age-old natural ingredients in their recipes without the addition of excessive sugar or artificial flavors. Their recipes ingeniously incorporate ancient wisdom to address common gastrointestinal concerns such as acidity and digestion.
Acknowledging the absence of health-conscious and wholesome alternatives to traditional mukhwas that contain sugars, preservatives, and artificial flavors, 100X VC chose to back the company due to its positive initial traction and capable founding team.
As mentioned by the team at 100x VC in their investment note, “JoySpoon represents an unparalleled prospect in the disorganized landscape of the Indian mouth fresheners market. With robust competitive advantages and capable founders, JoySpoon emerges as an enticing investment opportunity. Positioned strategically, the company is poised to leverage the growing momentum of the Indian mouth freshener market and emerge as a global industry leader.”
JoySpoon was established by Yash Mehta and Vaishali Mehta in 2023. Yash Mehta, a Chartered Accountant by profession, harbors a profound passion for high-quality foods and possesses a keen understanding of market trends, particularly in the D2C domain. Furthermore, Vaishali Mehta, with a background in retail, contributes expertise in product curation, product development, and online marketing. As a dynamic couple-preneur duo, they aspire to revolutionize and elevate mukhwas to international acclaim as a distinctive Indian product.
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