Joy, the personal care brand under RSH Global, aims to achieve a revenue of INR 750 crore in FY2025. The company is prioritizing the expansion of its distribution network within the domestic market
Targeting the mass-market segment, the company is aiming for a revenue of INR 575 crore in FY2024. Based in Kolkata, the company plans to broaden its distribution to 500,000 outlets over the next three years.
“We anticipate ending the year with a 20% increase in our top line compared to last year and are targeting a growth of 30-35% for the next year. Our primary focus is on our core markets in North, West, and East India. The growth will be driven by the expansion of our distribution channels, both in general and modern trade. Currently, we are present in approximately 1,50,000 outlets and aim to triple this number,” stated Sunil Agarwal, Founder and Chairman of RSH Global.
Continue Exploring: Parineeti Chopra-backed personal care startup Clensta hits INR 100 Crore annual run rate, aims for INR 1,000 Crore milestone in three years
With manufacturing facilities located in Kolkata and Baddi, Himachal Pradesh, the company has injected INR 80 crore into a new facility. Set to be operational by August, this facility will elevate the overall capacity to 50,000 metric tonnes.
Online sales currently account for 10% of the company’s total revenue and are projected to rise with the increase in demand.
In the last three years, we have seen an increase in our online business. Up to 18% of sales in the industry are made online. Online sales of our firm are expected to reach 20% over the next three years,” he stated.
Centered around a mass-market brand, the company will strategically explore avenues for premiumization.
The company has a presence in 25 countries and is actively working to broaden its reach in additional international markets.
“We are expanding into new markets, including the US, Vietnam, Indonesia, Malaysia, and the Philippines. We are also thinking about growing into Brazil. By 2026–2027, we expect these new markets, which the business intends to enter during this fiscal year, to flourish,” said Sunil Agarwal.
Continue Exploring: Hindustan Unilever restructures beauty and personal care division into separate entities
