JM Financial Private Equity (JMFPE), a division of the Mumbai-based financial services conglomerate, JM Financial, is injecting INR 45 crore into Energy Beverages Private Limited, the proprietor of the bottled-water label, ‘Clear Premium Water‘.
The funds will be utilized to support brand-building initiatives and augment the existing capacities and distribution network. With a strong foothold already established across the country in the HoReCa (hotels, restaurants, and cafes) segment, the company is now focusing on expanding its distribution and establishing a presence in India’s retail market.
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Darius Pandole, MD and CEO of Private Equity of JM Financial said, “The Indian bottled water market is highly under-penetrated and fragmented, and we are witnessing a structural shift in consumption from the unorganized to the organized market, owing to factors like hygiene, and a general rise in health awareness in a post covid world.”
This marks the fifth investment made by JM Financial India Growth Fund III. The fund, a sector-agnostic growth-capital private equity entity, targets high-growth-oriented companies within the small to mid-market space. Its investment focus spans across various sectors including financial services, consumer goods, IT/ITeS, infrastructure services, and manufacturing.
Nayan Shah, Founder and CEO of Energy Beverages said, “Pioneering vertical labelling, square-shaped bottles, I demonstrate our commitment to innovation. The capital infusion and partnership with JM Financial Private Equity will help us fast-track our current and future expansion plans.”
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