Jaypore, the renowned artisanal lifestyle brand operating under Aditya Birla Fashion and Retail Limited (ABFRL), has introduced its newest retail establishment in Dwarka, Delhi, establishing the 24th store within Jaypore’s extensive network. Beyond being merely a retail venue, this store situated in the heart of Dwarka serves as a tribute to the intricate tapestry of Indian craftsmanship, presenting a distinctive viewpoint on the country’s vibrant creative heritage.
Spanning 1350 square feet, the store invites visitors to immerse themselves in the diverse realm of genuine Indian crafts. It offers a thoughtfully curated environment showcasing handcrafted attire for both men and women, along with exquisite home décor, jewelry, and accessories.
The interior decor of the store mirrors the vibrant handmade culture of India, embellished with meticulous detailing and warm color palettes. Displays within the store feature ancient artisan techniques like the Khadi warping wheel, encapsulating the brand’s commitment to showcasing the inherent creativity ingrained in each piece.
Sooraj Bhat, CEO – Ethnic Business, Aditya Birla Fashion and Retail Limited stated, “The inauguration of Jaypore’s artistic venture in Vegas Mall, Dwarka, is a source of pride for us. This establishment is not merely a store; it is a vibrant canvas that displays the grace of Indian craftsmanship. At Jaypore, we extend an invitation to everyone to delve into and immerse themselves in the narratives woven into each creation.”
The Dwarka store not only expands Jaypore’s retail presence but also stands as evidence of the company’s dedication to crafting a comprehensive and visually delightful shopping experience that honors the diverse and intricate artistry of India.
