Itsu has unveiled a fresh selection of ramen noodles with the goal of delivering restaurant-quality flavors to the comfort of consumers’ homes. This new offering is exclusively available in Tesco stores throughout the UK.
Itsu’s newly introduced “Restaurant Ramen” line is set to make its debut in Tesco’s stir-fry section this month, complementing the Asian-inspired food brand’s existing assortment of ramen broths. The brand attributed this launch to the increasing demand for ramen in the UK, with its broth selection experiencing a remarkable 238% growth in 2022.
The selection includes original ramen, soba, and flat noodle variations, each crafted to be combined with Itsu’s classic, chicken, or miso ramen broths, forming the foundation for a diverse array of ramen creations.
Itsu’s senior brand manager, Ellie Leek, said, “We didn’t feel there was an authentic ramen noodle offering for grocery shoppers which matched the restaurant quality of our brilliant’broths. We therefore set out to develop bespoke restaurant’ramen noodles which offered freshness, choice & affordability to shoppers.”
The new noodles will be exclusive to Tesco until the end of 2023 (RRP £1.50).
