In a notable development within the Indian beauty and personal care sector, IOSPL, the omnichannel representative for international brands in India, has introduced three new subsidiary brands – Naturtint, Boldify, and Estate – during the Cosmoprof Mumbai event. Recognized for their dedication to sustainability and cruelty-free formulations, these brands aim to reshape the landscape of ethical beauty in India.
Naturtint introduces a hair color range free from ammonia, parabens, and resorcinol, highlighting its commitment to sustainability and cruelty-free methods. Being the inaugural USDA-certified Bio-based hair color line in 2021, Naturtint brings over three decades of excellence to the Indian market.
Boldify provides remedies for thinning hair using plant-based fibers, delivering a conditioning formula that is water-resistant. Prioritizing quality and achieving finishes resembling real hair, Boldify’s products are designed for individuals seeking effortless hair care solutions.
Estate Cosmetics, a renowned Canadian brand, introduces premium vegan and cruelty-free cosmetics to the Indian market. Emphasizing affordability without compromising quality, Estate Cosmetics embodies a dedication to ethical beauty by seamlessly blending tradition and contemporary trends.
Bimal Thakkar, CEO and Co-Founder, IOSPL said, “As IOSPL expands its footprint in the ever-evolving Indian beauty and personal care market, we are thrilled to introduce Naturtint, Boldify, and Estate Cosmetics to discerning consumers seeking sustainable, cruelty-free options. Our commitment to offering innovative, eco-conscious brands aligns with evolving consumer preferences for ethical and safe beauty solutions. We look forward to leveraging the opportunities these brands bring, empowering individuals to embrace beauty with responsibility and without compromise.”
“We, at Naturtint, are excited to bring our pioneering, ammonia-free permanent hair colour formulations to the discerning consumers of India. Our commitment to crafting sustainable, cruelty-free solutions resonates with those seeking vibrant, healthy hair without compromising on quality or the environment. As we step into the Indian market, we’re dedicated to offering a spectrum of shades that embody both innovation and nature’s beauty, empowering individuals to express themselves authentically and responsibly,” added The Spokesperson of Naturtint,” added Karishma Jeswani, Global Marketing Head, Naturtint.
Himadri, Marketing Head India, Boldify commented, “Boldify is proud to introduce its revolutionary animal test free and vegan hair solutions to India providing a seamless, natural finish for those seeking thicker, fuller hair. Our commitment to quality, convenience, and safety resonates with individuals embracing their unique beauty. We’re excited to offer effective, mess-free hair care that celebrates individuality without compromise. The brand is Developed with eminent hairstylists with only 3 ingredients.”
“We are thrilled to embark on this incredible journey as Estate Cosmetics makes its debut in India, marking a significant milestone for our brand. Partnering with IOSPL for our launch at Cosmoprof, Mumbai, signifies a meaningful collaboration that aligns with our ethos of redefining ethical beauty. At Estate Cosmetics, our mission extends far beyond makeup; it’s about advocating for positive change and embracing diversity. We take immense pride in offering high-quality, pigmented products that celebrate individuality while remaining cruelty-free and vegan. As we make our mark in India, we are excited to witness the collective impact we can make together,” said Gurmeet Tagore, President Estate Cosmetics.