Sharief Bhai, a renowned label under the Curefoods umbrella, has proudly welcomed the esteemed Indian cricketer T. Natarajan to serve as its esteemed brand ambassador.
T. Natarajan, a prominent figure in the realm of cricket, brings his exceptional accomplishments and unwavering determination to elevate the essence of Sharief Bhai’s culinary heritage through this significant revelation.
Gokul Kandhi, Chief Business Officer of Curefoods, said, “T. Natarajan’s journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan’s prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership.”
Famously recognized as T. Natarajan, or Thangarasu Natarajan, the cricket sensation was born on April 4, 1991, in Chinnappampatti, a quaint village near Salem in the state of Tamil Nadu. His initiation into the realm of cricket took place in December 2020 when he was selected as one of the four additional bowlers to accompany the Indian cricket team on their tour to Australia.
Presently a part of Sunrisers Hyderabad in the Indian Premier League (IPL), he etched his name in history during India’s 2020-21 tour of Australia by becoming the pioneer Indian cricketer to make his debut in all three formats during a single tour. The partnership between T. Natarajan and Sharief Bhai embodies a fusion of principles – excellence, genuineness, and a profound link to one’s cultural origins. As the chosen brand ambassador, T. Natarajan will enhance the core of Sharief Bhai’s timeless tastes and authentic hospitality.
“I am thrilled to be a part of the Sharief Bhai family as its brand ambassador, for a brand that resonates with my love for biryani, an authentic taste and culture. Just as cricket brings diverse people together, food unites us Indians too,” shared Natarajan.
The cricket star also added his presence to the inauguration of Sharief Bhai’s traditional restaurant in Coimbatore. During the event, he played an active role by officiating the opening and ceremoniously cutting the ribbon. Furthermore, he interacted with the attendees during a meet-and-greet session, enhancing the overall experience of the occasion.
Curefoods stands as a prominent hub for Food & Beverage brands within India. Established in 2020 by Ankit Nagori, this enterprise shelters renowned brands such as EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani, and Frozen Bottle, among others. Its extensive network comprises more than 200 cloud kitchens and physical stores, servicing a diverse range of over 10 cuisines. Operating across 15 cities within India, Curefoods has firmly established its culinary presence.