Niblerzz, a well-known and respected confectionery brand in India’s retail sector, has joined forces with Viacom18 Consumer Products in an exciting venture. Together, they are unveiling a novel product known as Paw Patrol Lollipops. This inventive creation showcases the beloved characters from the immensely popular Paw Patrol cartoon series, a prominent feature on Nick Jr. These lollipops, a much-loved confectionery choice, represent a groundbreaking partnership between the renowned children’s show and a local brand. The goal is to provide a confectionery treat with a clean-label approach, tailored to delight the discerning Indian market.
The beloved animated show, Paw Patrol, which chronicles the daring escapades of Ryder and his intrepid canine squad as they tackle missions in Adventure Bay, harmoniously aligns with Niblerzz’s dedication to transforming the world of candies and sweets. Niblerzz is steadfastly engaged in a quest to eradicate sugar from their offerings, guaranteeing their products retain their purely natural essence.
Co-Founders of Niblerzz, Sandhya Seshadri, and Aashnee Gajaria, shared their motivation for this creative venture. They expressed that many parents had expressed a desire for a clean lollipop option, one that could captivate their children for a brief period while granting them a much-needed break. Simultaneously, parents are increasingly seeking healthier candy and confectionery alternatives, recognizing the challenges of evading candies altogether due to children’s insistent demands. The co-founders elaborated on this trend stated, “Today’s parents actively seek ‘better for you’ options devoid of refined sugar and packed with natural goodness for their children, knowing the perils of sugar in terms of hyperactivity, sleep disturbances, learning issues, emotional well-being, and even diabetes. Additionally, children exhibit allergies to artificial flavors and colors. As clean alternatives are scarce in the Indian market, parents usually resort to purchasing such products while traveling abroad or requesting friends and family to bring them.”
The partnership with Paw Patrol highlights Niblerzz’s unique position as India’s exclusive 100 percent clean candy and confectionery brand, particularly in the realm of lollipops. This collaboration effectively addresses a significant consumer need, as evidenced by the Paw Patrol team’s deliberate choice to unite with Niblerzz.
Sachin Puntambekar, Business Head of Vicom18 Consumer Products, shared the company’s perspective on the partnership, “We always strive to stay at the forefront of innovation through partnerships that resonate with consumer preferences. Paw Patrol holds a special place in the hearts of its audience, and we are delighted to present it to young fans in a novel and enjoyable form.”
The Paw Patrol Niblerzz Lollipops will be available in two different options – a trial bag containing six lollipops, and a share bag containing fifteen. Both bags will offer a variety of three tempting flavors: Strawberry, Watermelon, and Apple, providing everyone the opportunity to enjoy guilt-free indulgence.
Accessible through Niblerzz’s direct-to-consumer website and diverse online platforms such as Amazon, Swiggy Mini, and Big Basket, the Paw Patrol Niblerzz Lollipops will also be readily available at physical retail outlets. The packaging will prominently feature the Paw Patrol characters, while children will also be delighted to discover 22 captivating Paw Patrol collectibles alongside their lollipops.
Beyond the innovative Lollipop selection, Niblerzz offers a diverse product range that includes other wholesome candy options such as Real Fruit Gummies available in Orange, Mango, and Mixed Fruit flavors, along with Chocolate Peanut Butter Cups.
