iD Fresh Food, India’s most prominent and beloved fresh food brand, has recently made an exciting announcement regarding the launch of their newest and innovative product, iD Frozen Fruit Blend. This remarkable addition to their product lineup is now available in the UAE market. With its headquarters in Bengaluru, the company has ambitious plans to introduce this enticing offering to key Indian markets in the next quarter.
iD Frozen Fruit Blend, crafted solely from the finest fruit extracts and completely free from preservatives, upholds the brand’s longstanding commitment to promoting nutritious dietary options that excel in both convenience and intelligent packaging. It strives to offer accessibility and affordability to everyone. Currently, iD Frozen Fruit Blend boasts an enticing array of seven delightful flavors, including Mango, Chikoo, Pineapple, Tender Coconut, Strawberry, Grapes, and Guava.
Following India, the United Arab Emirates (UAE) stands as iD Fresh’s most significant market, contributing to approximately 30% of the company’s total revenue. The introduction of this innovative product is projected to fortify the brand’s position while strategically expanding its presence in the Middle East. iD Fresh becomes the pioneering major brand to venture into this segment, which holds vast potential for future growth opportunities.
Commenting on the new product category, PC Musthafa, Chief Executive Officer and Co-Founder of iD Fresh Food, said, “At iD Fresh Food, we are constantly exploring new ways to address consumer needs using common sense. That’s our definition of innovation. Given that most of our diets lack fresh fruits, our innovators have brought you the closest and healthiest alternative to fresh fruit. iD Frozen Fruit Blend has been prepared meticulously with fresh fruits without preservatives or harmful chemicals to increase its shelf life. Now you can have your favorite shakes and smoothies, with the goodness of nutrient-rich fresh fruits in the most convenient yet healthy way.”
Rahul Gandhi, Chief Marketing Officer of iD Fresh Food, further noted, “Made with the purest fruits, iD Frozen Fruit Blend is preservative-free and healthy. This product solves the inconvenience of peeling/cutting fruits to make shakes/smoothies. It solves the problem of round the year’s unavailability of some favorite fruits without compromising the food’s nutritional aspects/health aspects. In other words, you can now experiment with your favorite desserts or shakes made at home without any guilt! At iD Fresh, we strongly believe that healthy food should not become a casualty in the maddening rush of everyday life.”
With a strong foothold in India, the UAE, the US, and the UK, iD Fresh caters to over 45 cities and boasts an extensive retail network spanning 30,000 stores. Hailing from Bengaluru, the brand takes immense pride in its commitment to natural and wholesome products. Among its wide range of offerings, iD Fresh is renowned for its top-notch Idly and Dosa Batter, known for their superior quality and delightful taste.
iD Fresh offers a diverse range of products that cater to various culinary preferences. This includes Ragi Idly and Dosa Batter, Rice Rava Idly Batter, Malabar Parota, Wheat Parota, Wheat Chapati, Natural Paneer, Natural Thick Curd, ‘Squeeze and Fry’ Vada Batter, Smart Sip Tender Coconut, Grated Coconut in a Coconut, and three specially crafted blends of Instant Filter Coffee Liquid. Each of these offerings showcases the brand’s commitment to providing high-quality, convenient, and delicious options for its customers.
As of now, iD Frozen Fruit Blend is exclusively available in the UAE regions. The pricing for this product ranges between AED 18 to AED 24, depending on the chosen flavor.