Since its inception in 2015, HyFun Foods has emerged as a dynamic presence in the global food sector, renowned for its top-tier processed foods and vegetables. With an exciting rebranding initiative underway, HyFun Foods is all set to revolutionize an often neglected segment within the food industry.
The new logo transcends mere visual representation; it embodies HyFun Foods’ unwavering commitment to happiness and excellence. Featuring two radiant smiles—one green, one blue—the logo symbolizes the symbiotic bond between the brand’s dedicated farmers and satisfied consumers, highlighting its unique selling points: fresh produce and frozen food. The addition of a regal purple hue further accentuates the brand’s pledge to deliver premium-quality products that surpass expectations. With a staggering 300,000 tonnes of fresh produce procured from over 6,000 farmers and a remarkable 20-fold revenue increase achieved within just seven years, HyFun Foods is poised to continue its trajectory of growth and innovation in both Indian and international markets.
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“We’re thrilled to unveil our new logo, which embodies the spirit of HyFun Foods — joyful, innovative, and committed to quality. With this rebranding, we’re not only celebrating our past achievements but also setting the stage for an exciting future filled with convenient food, delicious flavours, and a robust range of frozen food products,” Haresh Karamchandani, managing director and CEO, HyFun Foods, said.
Alongside the unveiling of the new logo, HyFun Foods is thrilled to introduce Funzy, its adorable mascot. Infused with infectious energy and playful charm, Funzy embodies HyFun Foods’ fresh communication approach aimed at captivating customers.
By embracing innovation and thinking creatively, HyFun Foods endeavors to defy stereotypes and establish pioneering benchmarks in the global frozen food sector.
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