HyFun Foods, a leading exporter of processed fruits and vegetables in India, has launched its new initiative: HyFarm. This pioneering agricultural procurement and farmer engagement program was inaugurated at the HyFun Plant facility in Mehsana, Gujarat. The event was graced by MLA Jagdish Vishwakarma and attended by 6,000 farmers. The company has pledged an initial investment of INR 100 crore for HyFarm, with the goal of revolutionizing produce procurement.
Haresh Karamchandani, the MD and CEO of HyFun Foods, voiced his enthusiasm for the #HyFarm initiative, saying, “With HyFarm, we are investing in the future of farming and the well-being of rural communities. This initiative underscores our dedication to sourcing top-quality ingredients, empowering farmers, and fostering sustainable agriculture.”
HyFarm, which was launched in tandem with HyFun Foods’ achievement of acquiring 300,000 tonnes of potatoes suitable for processing this year, is centred around the well-being of farmers. HyFun Foods is now recognised as the top Indian brand for potato processing thanks to this accomplishment. The occasion unveiled the HyFarm brand identity and emphasised the tight bond between HyFun Foods and its farming partners.
With a vision to harness India’s plentiful fresh produce, HyFarm aims to involve 30,000 farmers by 2030. Beyond just potatoes, HyFarm aims to procure 1 million tonnes by 2028, encompassing table and chipping varieties. Additionally, the initiative plans to expand its procurement to a broad array of fresh fruits and vegetables, offering year-round opportunities for farmers.
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With the goal of incorporating India’s plentiful fresh produce, HyFarm aims to involve 30,000 farmers by 2030. Beyond potatoes, HyFarm plans to procure 1 million tonnes by 2028, encompassing table and chipping varieties. Additionally, the initiative intends to expand its procurement to a diverse array of fresh fruits and vegetables, offering year-round opportunities for farmers.
In addition to procurement, HyFarm seeks to empower farmers through technology. A digital platform will provide access to agricultural best practices, improving efficiency, productivity, and sustainability.
A farmer representative at the event remarked, “HyFarm is a game-changer, offering a dependable market and consistent income. We are eager to collaborate with HyFarm for a sustainable agricultural future.”
As HyFun Foods invests in HyFarm, it reaffirms its commitment to promoting responsible agriculture and prosperity. This dedication was recently showcased at the Vibrant Gujarat Global Summit, where the company announced plans to meet growing domestic and export demands by establishing three new manufacturing plants in Gujarat. This expansion stands as a testament to HyFun Foods’ innovative approach and continuous growth in the market.
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