Badshah, the prominent Indian rapper and heavyweight in the hip-hop scene, is entering the hospitality arena. He has joined forces with Babita Puri Gupta and Udayveer Gupta to unveil three establishments in the central hub of Chandigarh‘s Sector-26.
Badshah’s foray into the culinary world encompasses Sago Spice Symphony, an upscale Indian dining establishment; Seville, a Continental Lebanese restaurant; and Sidera, a subterranean pan-Asian cocktail bar. Encompassing 9,000 square feet, this venture is designed to appeal to food enthusiasts with a wide range of tastes.
Sago Spice Symphony exudes a warm, family-friendly atmosphere through its use of terracotta, gold, and marble accents. Seville captures Spanish vibes with rustic chandeliers and an open-sky roof. Meanwhile, Sidera caters to the post-dusk crowd, featuring leather elements, LED lights, and a backlit marble and onyx bar.
Curated by chefs hailing from various regions in India, the menu offers a fusion of both traditional and contemporary dishes. Badshah’s personal selections from the menu feature classics like Mapo Tofu and innovative offerings like Multani Bhuna Paneer. The cocktail menu takes an experimental turn with concoctions such as Grecian Glaze and Temple Run, and there’s even a signature drink named after Badshah himself.
Expressing his passion, Badshah stated, “I love food as much as I love music. Excited to jump into this new adventure and bring something different to the table.”
Udayveer Gupta, the venture’s co-founder, aims to blend cultural influences, saying, “I want to showcase my global experiences through great food and a unique dining vibe.”
Beyond the rhythms, Badshah boasts a business track record that includes investments in a Mumbai nightclub, involvement in Punjabi films, and the establishment of BADFIT, his clothing line. With this recent venture, Badshah is offering more than just music—infusing Chandigarh’s food scene with a blend of tradition and modernity.