Hershey India Pvt Ltd., a subsidiary of The Hershey Company, has launched the ‘Slurp Up the Fun’ digital campaign. As part of this campaign, they have introduced the cashew butterscotch ice cream flavor milkshake, a novel blend of cashew nuts and butterscotch ice cream flavor, inspired by consumer trends and research for distinctive milkshake flavors.
The ‘Slurp Up the Fun’ campaign highlights the indulgent experience of enjoying Hershey’s milkshake. It aims to connect with consumers of all age groups, encouraging them to discover and savor new and exciting flavors of Hershey’s milkshake as a refreshing solution to beat the summer heat.
In the digital film, a group of tired and bored kids are introduced to the delectable range of Hershey’s Milkshake by their mother. Upon tasting the delicious milkshake, they instantly feel refreshed. The film demonstrates how Hershey’s milkshake range serves as the perfect remedy for a hot summer day.
Talking about the campaign, Geetika Mehta, Managing Director, Hershey India, asserted, “Hershey’s iconic milkshake is a huge hit with our consumers, so we wanted to create a new experience this summer by introducing an all-new delicious variant. Cashew butterscotch ice cream flavor milkshake expands our premium milkshake portfolio across India. This will be another step in creating a brand that is connected with our consumers and their preferences.”
Ankit Desai, Marketing Director, Hershey India, shared his insight on the new campaign, “Summers make an ideal time for consumers to indulge in milkshake and Hershey’s delectable range of milkshake make it a delightful summer quencher. The upbeat digital creative celebrates all things fun, thereby urging consumers to ‘Slurp Up the Fun’ with our range of exciting milkshake flavours. We are thrilled to take the digital route to introduce an all-new exotic variant, cashew butterscotch ice cream flavor milkshake, and we are confident it will receive much love from consumers.”
To drive the campaign’s success, Hershey India has implemented a robust digital media plan, leveraging social media platforms, YouTube, and OTT channels. This strategic approach aims to maximize outreach and engagement among the target audience.