Heinz has teamed up with the London-based chicken shop chain Morley’s to introduce its newest offering, the Heinz x Morley’s Fried Chicken Sauce.
The sauce, boasting a fusion of sweet and spicy notes, incorporates tomatoes, paprika, onions, and a touch of chili. Crafted to complement fried chicken, it also enhances various dishes, from spiced grilled lamb to halloumi and rice.
The sauce made its debut last year, initially exclusively offered in select Morley’s London chicken shops. “The response to our sauce last summer was incredible,” remarked Shan Selvendran, co-owner of Morley’s. “We knew we had loyal fans, but the overwhelming demand, with people searching for it and reaching out to us, caught us off guard! Collaborating with Heinz to fulfill our fans’ wishes is a dream come true. Seeing our family business featured in supermarkets nationwide will be truly special!”
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Thiago Rapp, the head of sauces at Heinz, remarked, “Heinz x Morley’s Fried Chicken Sauce is a flavor explosion, blending sweetness and spice to elevate any meal. Fried chicken holds a special place in British cuisine, even more popular than fish and chips! Thus, combining our dedication to crafting the nation’s favorite sauces with Morley’s cult following was a natural choice. We’ve developed a sauce that amplifies the taste of any dish, whether you’re a fried chicken enthusiast or simply appreciate great food. This sauce truly revolutionizes the culinary experience.”
This marks the most recent addition to a series of innovative ventures from Kraft Heinz. Just this month, Heinz joined forces with Mattel to introduce a vegan ‘Barbiecue’ mayonnaise, while back in February, the brand launched a limited-edition pasta sauce named “The Godfather,” in collaboration with Paramount Pictures. Also in February, Heinz teamed up with Cathedral City to create cheesy baked beans, and in November, it revealed a novel pickle-flavored tomato ketchup.
The sauce is now available for purchase in major UK retailers starting today, priced at £3.39.
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