Heineken UK’s brand, Strongbow, has expanded its flavor portfolio with the introduction of Strongbow Zest.
Strongbow Zest combines apple cider with hints of lime, lemon, and orange. It joins Strongbow’s fruity lineup, which includes Dark Fruit, Cloudy Apple, and Tropical variants. The company asserts that the zesty blend of citrus fruits complements the traditional apple flavor and aims to attract more consumers to the cider category.
The fresh flavor boasts an ABV of 4% and is free from artificial flavors, sweeteners, or colors, making it suitable for vegan and gluten-free diets.
Continue Exploring: Heineken expands premium portfolio with investment in Ellie Goulding’s Served
Rachel Holms, the cider brand director at Heineken UK, expressed enthusiasm for introducing Strongbow Zest to the market just in time for the summer season. She highlighted the previous success of Strongbow Tropical’s launch last year, underscoring the ongoing demand for new flavors in the category.
Strongbow Zest is currently accessible in chosen retailers, offered in both multipacks and single formats, with a broader distribution scheduled for April.
