With all the munching habits and maintaining health and fitness, all of us are stuck and always wonder what to do. This is when Happilo comes to the rescue with dry fruit-based products that cater to the snacking habits of people and promote health & taste at the same time.
Their recent campaign starred Sidharth Malhotra and Kiara Advani, as their brand ambassadors. They are not only amongst the most desired on-screen couples but also the promoters of fitness. They are building the idea of snacking on protein-rich, healthy, and super-tasty snacks and changing the perception of people that snacking is always junk and unhealthy.
The film was released in many languages (Hindi, Marathi, Tamil, Telugu, and Kannada) and will be promoted across all main channels on TV, OTT platforms, cinema, social media, and YouTube to strengthen the brand’s visibility and bring the brand closer to its consumers.
There’s a festive season going on, the TVC portrays Sidharth and Kiara at a party along with their guests who are getting bored. Then the brand mascot – Happi, the bear, enters and the ambience gets energized with his Happilo dry fruits and trail mixes.
Kiara Advani said, “If there is one thing anyone knows about me, it is that I love binge eating. I am thrilled to be associated with a brand that is finding delicious ways to bring health to people’s binging habits.”Sidharth Malhotra said, “Like Kiara, I am also a foodie, but I am a big believer in staying fit too. This brand stands for the ethos of being healthy and delicious.”
The market leader in the country for healthy snacks, Happilo offers a variety of food items to consumers, including dried fruits, dates, seeds, nuts, berries, trail mixes, dry fruit bars, brittle, and nut-based butter and spreads. This campaign of Happilo strengthens the core promise of spreading happiness and love through food. It says that The Party is ON!
The consumers are showing love for the campaign. It caters to both- their love for snacking and the fear of eating unhealthy. Happilo keeps surprising us with such beautiful campaigns. It earlier came out with Happilove stories, Heart crunching love story of Apricots and Raisins and ALoveMONDS and CASHEWlove.