In a significant leap towards community welfare and sustainable water security, Hindustan Coca-Cola Beverages Private Limited (HCCB), a leading FMCG company in India, has introduced a Drinking Water ATM in collaboration with the Y4D Foundation at the Natya Mandir premises in Nalbari, Assam. The inauguration of this innovative initiative was attended by distinguished dignitaries, including Shri. Jayanta Mallabaruah, the Hon’ble Minister of PHED, SEED, and Tourism in Assam, and Smt. Varnali Deka, IAS, the District Commissioner of Nalbari district.
Tailored to meet the needs of approximately 4000 residents in the community, the Drinking Water ATM reflects HCCB’s firm commitment to ensuring sustainable water security and actively contributing to regional empowerment initiatives.
Varnali Deka, IAS, District Commissioner of Nalbari district, Assam said, “Initiatives that empower the community and cater to the overall welfare of the people have a long-standing impact on lives. We are happy to have HCCB actively enabling access to safe and clean water for the local community of Nalbari. This development impacts thousands of people and paves the way to positive change in the region. The Water ATM will bring succour to more than 150 shops and commercial establishments, 50 Street vendors in the immediate vicinity, besides providing water to attendees of all the events at the frequently used Natya Mandir with a capacity of 500 people.”
Himanshu Priyadarshi, Chief Public Affairs, Communications and Sustainability Officer, HCCB said, “At Hindustan Coca-Cola Beverages, we recognise the need for community empowerment and the challenges encountered in accessing safe, clean drinking water. The introduction of Drinking Water ATM in the Nalbari district marks an important step towards addressing this need. The initiative aligns with our larger vision to foster community welfare and contributes towards ensuring access to water and sanitation for all. These programs showcase our steadfast commitment to driving positive change in the communities we serve.”
Apart from the water initiative, HCCB has undertaken efforts to empower women and the community in Assam. This includes upskilling over 400 women in digital and financial literacy and equipping a local school with a digital smartboard for tech-enabled learning. In addition, plans for bee farming training and equipment supply for 20 women in Nalbari aim to enhance employability, fostering welfare, and empower women with valuable skills.
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