Haldiram’s Nagpur, a renowned brand in the realm of Indian ethnic snack foods, is delighted to unveil the long-awaited introduction of “Minute Khana” in India, a range of frozen and ready-to-eat (RTE) food products that are free from preservatives.
With a shelf life of two years, Minute Khana will soon be accessible in retail stores nationwide and in more than 40 countries spanning five continents, solidifying its status as the most widely available Indian ethnic frozen food range worldwide.
The Minute Khana lineup showcases a selection of India’s most beloved ethnic snacks, sweets, and cuisines. These offerings blend the traditional flavors that Haldiram’s Nagpur is famous for with the convenience and speed demanded by today’s 21st-century lifestyle. This enables consumers to savor the authentic taste of Indian cuisine effortlessly, even when they are on the move, all within a matter of minutes.
Avin Agarwal, Director, Haldiram’s Nagpur, said, “As one of India’s best-known food brands, we have been consciously working towards catering to the evolving food palette of the modern and discerning consumer in India and beyond. We are seeing a rapid growth in consumption of convenience food that is beyond just instant noodles. Minute Khana will offer consumers the widest possible range of ethnic Indian snacks and food ranging from parathas to samosas that are not only flavorful but also extremely safe to consume. With Minute Khana, we have also taken the lead in creating an entirely preservative-free RTE food range that will redefine the way people access and consume Indian food even outside India. Through the unmatched distribution strength of Haldiram’s, we expect to be on the shelves of all major modern retail across India.”
On the USP of the Minute Khana frozen and RTE food range, Agarwal elaborated, “It adheres to the age-old traditions of creating Indian food with recipes that have been passed down from generations. For those who want to enjoy a real Indian meal that is quick and affordable, Minute Khana is a symphony of spices and tastes.”
The Minute Khana frozen food range will be produced at Haldiram’s expansive 400-acre Food Park in Nagpur, boasting a production capacity of 15 million portions per year.
The Indian market for ready-to-eat (RTE) and frozen foods is on the verge of experiencing remarkable growth, driven by the increasing preference for the convenience of frozen food. This growth is further fueled by the rapid expansion of cold chain infrastructure across the nation to meet the rising demand. According to IMARC Group, the Indian frozen foods market reached INR 144.3 billion in 2022 and is projected to reach INR 353.3 billion by 2028, with a compound annual growth rate (CAGR) of 16%.
