GOPIZZA, the renowned South Korean HQ pizza brand has launched two new establishments in Chennai, marking its entry into the state of Tamil Nadu. This strategic move aligns perfectly with the festive atmosphere surrounding Pongal. Situated at the EA Mall in Triplicane and the VR Mall near Anna Nagar and Koyambedu, these outlets ensure optimal accessibility for patrons.
GOPIZZA has introduced a diverse array of authentic Korean delights, featuring signature pizzas such as the Jonmataeng Volcano and Creamy Pizzas that skillfully blend traditional spices with a contemporary flair. Patrons can indulge in the robust flavors of traditional Korean Ramyun or the luscious indulgence of Cheese Ramyun. The starter’s menu includes fiery options like Korean Yangnyum Spicy Chicken Wings, Pops, and Spicy Wedges. For those seeking a fusion of Asian and Italian cuisine, GOPIZZA offers delectable Fire Cream Pastas, accompanied by the captivating rhythms of K-Pop tunes playing at every store.
With its recent launch in Chennai, GOPIZZA has entered a significant phase of expansion for the Indian market. Presently overseeing 45 successful stores in Karnataka, Andhra Pradesh, and Telangana, the brand aims to establish over 100 operational outlets nationwide by the end of 2024. The opening of the GOPIZZA outlet at the Phoenix Palladium contributes to the brand’s growing presence in Chennai, aligning with its strategic goal of achieving a broader market reach.
Originating as a concept from Founder Jae Won (Jay) Lim’s South Korean food truck, it has evolved into a beloved pizza brand with a presence of over 200 stores in South Korea, Singapore, Indonesia, India, and Hong Kong. Renowned for its distinctive oval-shaped, fire-baked pizzas, the brand has gained success with its swift service and budget-friendly pricing, offering the perfect size for individual servings.
Mahesh Reddy, CEO, GOPIZZA India said “We are thrilled to be bringing GOPIZZA to the wonderful city of Chennai. Our commitment to using only the freshest ingredients and bringing our unique blend of flavors at very competitive pricing has made us one of the most loved pizza brands, and we can’t wait for the people of Chennai to experience it for themselves. We are confident that our menu will be a success with the local community and we look forward to being a part of the city’s thriving food scene”
Talking about the company’s future plans in Tamil Nadu, Mahesh Reddy added “Tamil Nadu is a key strategic growth market for us and we are looking at opening 50 new outlets together in the next 2 years.”
Being a food tech brand fueled by AI, GOPIZZA boasts its innovation in efficiently crafting the ideal pizza. Leveraging its in-house developed, cutting-edge technology, the brand incorporates a GOVEN that flawlessly cooks each pizza and a GOBOT – a collaborative robot equipped with an ‘AI Smart Topping Table’ to guarantee uniform slice sizes and equitable distribution of toppings and sauce.
Following a recent funding success of INR 200 Cr in the Series C round, GOPIZZA is set to extend its state-of-the-art food technology to more locations in the world’s fastest-growing market. The brand aims to establish outlets in Pune, Delhi, Mumbai, Ahmedabad, Kolkata, and other key Tier 2 cities, including Chandigarh, Jodhpur, Jaipur, and Kochi, in the next few years. Globally, inspired by its successful operations in Singapore and South Korea, GOPIZZA is now eyeing entry into new markets such as Thailand, Malaysia, Vietnam, and the United States.
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