Galaxy Chocolates, a renowned confectionery brand under Mars Wrigley, has recently enlisted the popular Bollywood actress Kiara Advani as its brand ambassador. The partnership was officially announced by Kiara Advani, who delightedly shared a captivating teaser video on her official social media platforms. Shortly after, she unveiled a full-length advertisement video, further showcasing her association with Galaxy Chocolates to her vast online following.
Subsequently, the actor gracefully takes center stage in a mesmerizing television commercial crafted by the creative agency DDB Tribal, under the visionary direction of the brand. Set amidst the enchanting backdrop of Istanbul, the commercial depicts the actor immersing herself in a delightful experience, savoring the delectable Galaxy chocolates with sheer indulgence.
Varun Kandhari, Director Marketing of Mars Wrigley India, said, “We are really delighted to have Kiara as the face of our globally loved Galaxy chocolate in the India market. Her elegance and charm seamlessly compliment the brand’s persona. Through this latest campaign featuring Kiara Advani, we bring to life the effortless pleasure Galaxy chocolates deliver with their signature smooth recipe.”
He added that through associations and portfolio, the company has been continuously driving relevance for our Galaxy chocolates in the minds of the Indian consumer. “With this new development, we intend to further strengthen affinity toward Galaxy chocolates as an iconic chocolate brand that is loved all over the world for its smooth chocolate experience.”
In the ad film, Advani is seen in a playful hide-and-seek gesture between her and the moon as the latter casts a spotlight on the Galaxy chocolate and is fixated on it, showcasing the out-of-this-world experience that the chocolate promises thereby establishing itself as the brand of choice for pleasure seekers across the country.
Kiara Advani said, “The only sweet craving I have is for chocolate, I love indulging, even if it’s a small piece of chocolate after every meal. Chocolate has a far deeper place in all our hearts as it denotes our childhood memories. This association holds a special place in my heart as I am a loyal consumer of Galaxy chocolate and you will always find a bar or two in my refrigerator. It brings me immense happiness to be part of such an iconic and globally loved brand.”
Iraj Fraz, Creative Head of DDB Tribal, said, “Kiara Advani is here to lend her charm for the smoothest chocolate ever. The campaign was shot in the streets of Istanbul and features an original blues soundtrack. This is a film to be watched, consumed, and enjoyed.”
According to research firm IMARC Group, the Indian chocolate market reached a valuation of $2.4 billion in 2022.