Fynd, the omnichannel retail platform, is expanding its footprint on the Open Network for Digital Commerce (ONDC). Having unveiled its fashion-centric seller app in February, it empowers fashion, lifestyle, and beauty brands to exhibit their direct-to-consumer catalog to interested shoppers. Backed by Reliance, this versatile tech firm now aims to unveil its consumer-oriented Fynd buyer app.
Nimit Shah, Director of Government Initiatives at Fynd, expressed, “As one of the early adopters in the fashion-focused marketplace on ONDC, we chose to launch our journey through a seller app. Given ONDC’s vast reach to millions of consumers, our aim is to substantially expand the supply chain in fashion, lifestyle, and beauty sectors. Currently, we’re facilitating the ONDC journey for a few brands with the Fynd seller app, and our goal is to gradually extend this support to approximately 500 brands.”
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“Simultaneously, we’re developing a buyer app. Presently, there isn’t a dedicated player emphasizing fashion, beauty, and lifestyle. We see an opportunity to deeply connect with consumers in these segments within the ecosystem. The buyer app is scheduled to launch in Q2 of FY25,” he elaborated. The company’s marketplace, GoFynd.com, presently caters to over 15,000 pin codes.
Shah further mentioned that as a Technology Service Provider (TSP), Fynd will facilitate enterprises in swiftly developing their own Seller App or Buyer App as SaaS. “Fynd has a reputation for managing large-scale operations, and with ONDC, we’re confident that the entire ecosystem will flourish as more participants come on board,” he concluded.
Shireesh Joshi, Chief Business Officer at ONDC, remarked, “Each new entrant to ONDC contributes a unique value proposition, enriching options for both buyers and sellers within the network. Ultimately, the network’s expansion will be fueled by the diversity of choices and the various business models through which enterprises can participate.”
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