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Froneri expands Oreo ice cream line with new mini bites

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Froneri has introduced its latest ice cream creation, Oreo Mini Bites, under the Oreo brand.

With a twist on the classic Oreo sandwich cookie, these new bite-sized treats are perfect for those with hectic schedules and on-the-move convenience.

Each cup of Oreo Mini Bites features 14 bite-sized pieces, consisting of vanilla-flavored ice cream wrapped in a crushed Oreo biscuit crust.

Continue Exploring: Oreo expands line-up with gluten-free and NYC-inspired cookie flavors

Shreen Nobbel, the brand manager at Froneri UK, said, “After witnessing remarkable growth in the Oreo ice cream line, with the range expanding by 76% in recent years, we were inspired to introduce the new Oreo snacking mini bites. We recognize the large number of Oreo ice cream enthusiasts out there, and these Oreo mini bites are designed as a convenient on-the-go snacking option, sure to delight Oreo fans.”

This marks the newest addition to Froneri’s lineup of innovations. In February, the company introduced new Nuii ice cream flavors, followed by the launch of new Häagen-Dazs ice cream bars in January, and last year saw the debut of Häagen-Dazs Butter Cookie Cones.

Oreo Mini Bites are now available for purchase at UK retailers, priced at £2.50 per cup.

Continue Exploring: From Olipop to Oreo: Brands roll out retro-inspired products to tap into consumer nostalgia, says GlobalData

SnackTeam
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