Just days following the appointment of Prathyusha Agarwal as Shopsy‘s new CEO, Flipkart‘s social commerce arm has unveiled its summer collection for kids, signaling its entry into the children’s segment.
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Through this endeavor, Shopsy will offer a range of clothing for toddlers and children aged between 0 and 12 years, in addition to toys, fashion accessories, and stationery items on its platform.
Shopsy’s popular children’s categories encompass learning toys, kids’ clothing, ethnic wear, soft toys, and school essentials. Moreover, standout items in the collection include combo sets of T-shirts and bottoms, educational toys, and various stationery products.
Expansion Plans and Market Demand
The company intends to broaden its range for children in the upcoming months, citing robust demand for its kids’ collection, particularly from tier II cities like Cuttack, Varanasi, Guwahati, and Muzaffarpur.
Kapil Thirani, Shopsy’s head, remarked, “The rising demand for children’s products across diverse categories in the Indian market positions it as a promising hub for this segment.”
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It’s worth mentioning that Walmart-backed Flipkart, introduced Shopsy in 2021 to compete with rivals like Meesho and Amazon Bazaar in the low average selling price categories, including apparel, small electronics, and kitchenware.
Although Shopsy initially operated as a social commerce platform, where users shared catalogs with potential customers through social platforms and earned commissions on sales, it has now shifted its focus from the reseller model to driving direct purchases from customers.
Its entry into the children’s segment coincides with a wave of startups launching products and services aimed at capitalizing on the rapidly expanding children’s market.
For instance, in January, actor Shilpa Shetty Kundra and fashion consultant Ashmika Sadh entered the children’s segment with the launch of Zip Zap Zoom.
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In March, Vobble, a Bengaluru-based platform offering audio content for kids, secured a seed funding of $1 million from investors including Lumikai and Blume Founders Fund.
Last year, Hopscotch, a children’s fashion brand, secured a $20 million funding round led by Amazon.