Flipkart, India’s indigenous e-commerce platform, has broadened its presence by inaugurating a grocery fulfillment center in Visakhapatnam, Andhra Pradesh. This facility will provide next-day grocery delivery services to the local residents.
Drawing on its deep understanding of local consumer preferences, Flipkart will present a selected assortment of renowned regional brands like Freedom and Heritage. Additionally, the platform will offer a diverse selection of over 6,000 items spanning categories such as dairy, eggs, chocolates, essential staples, cleaning supplies, and more.
Visakhapatnam has emerged as one of India’s rapidly growing e-commerce hubs and a significant market for online groceries. Over time, the city has attracted a diverse range of consumers who prioritize convenience and value in their grocery shopping. With Flipkart’s extensive range of value-oriented products, the platform has experienced robust growth in grocery demand and daily orders from local customers. This growth has prompted the launch of its second grocery fulfillment center in the state, following the one in Vijayawada.
The new fulfillment center spans an area of 77,000 square feet and is equipped to handle 8,000 orders per day in Visakhapatnam, as well as in Anakapalle, Kakinada, Rajahmundry, Srikakulam, and Vizianagaram. This facility is expected to create nearly 1,000 direct and indirect job opportunities, while also enhancing the livelihood prospects for numerous small businesses, MSMEs, and local farmers in the region.
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Regarding the launch, Srideep Kesavan, CEO of Heritage Foods, commented, “At Heritage Foods, we highly appreciate our strong partnership with Flipkart. With its extensive distribution network, Flipkart plays a crucial role in our expansion across the country. We are committed to offering our customers a diverse range of products and packaging options for all occasions, consistently delivering the superior quality that we are renowned for.”
Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart Group, stated, “As a homegrown company with a consumer-centric approach, we are delighted to inaugurate our second grocery fulfillment center in Andhra Pradesh. The state has been a key focus area for us, witnessing significant demand for online groceries among local shoppers.
Recognizing the growth potential in Andhra Pradesh, the new fulfillment center will enable consumers to conveniently receive fresh groceries at their doorstep the following day. This investment underscores our commitment to expanding our presence across India, bridging the digital divide, and enhancing the online shopping experience for consumers.
Furthermore, this initiative supports local businesses, MSMEs, and farming communities, while also creating employment opportunities locally.”
Hari Kumar G, Vice President and Head of Grocery at Flipkart, commented on the launch, “Andhra Pradesh is a rapidly expanding market for us, with consumers increasingly turning to online shopping for their daily grocery requirements. Our new fulfillment center in Visakhapatnam is poised to meet this rising demand by providing a wide range of high-quality groceries at competitive prices, delivered the next day. With this initiative, we strive to enhance consumer satisfaction and contribute to the overall growth of the region.”
Customers in Visakhapatnam and surrounding areas will now have access to next-day grocery deliveries at low pricing, who were previously dependent on the Vijayawada fulfilment centre. Flipkart remains committed to promoting socioeconomic development in the communities it serves by enabling local MSMEs, sellers, and farmers. Furthermore, the platform assists a variety of local firms involved in food processing, shipping, packaging, and related fields. Flipkart Grocery uses new technology to boost user engagement with features such as voice-enabled purchasing, credit alternatives, and open-box delivery, resulting in a more enjoyable shopping experience.
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